Shot on location in Berlin and Hamburg. “How would you describe yourself in one sentence?” was the starting point for my Audi “Everything Else is Plan B” cinema commercial. Just for a brief moment, this film blasts through all the cool and crazy things happening behind the person. What comes across is more of a feeling, but it was important to show that driven and focused mind, just like Audi’s ethos, and to set the A1 driver in a class apart from the less imaginative Mini driver. And to show that Audi is more rock to Mini’s pop.