Audi 'Everything Else is Plan B'

Shot on location in Berlin and Hamburg for the German agency PUK. “How would you describe yourself in one sentence?” was the starting point for our 3rd Audi TVC & cinema commercial. The Audi A1 and actors were shot against black in a studio using a Tape Dolly following a circular path so we could achieve a spinning effect around the action. After rotoscoping, the footage was composited into a richly layered collage world of these filmed moments with the actors, combined with stock footage and graphic animation.